SONY is a Japanese multinational conglomerate corporation headquartered in Kōnan, Minato, Tokyo.It was founded 74 years ago on 7 May 1946 at Nihonbashi, Chūō, Tokyo, Japan. It is one of the world’s largest manufacturers of consumer and professional electronic products. Sony is also the largest video game console company, the second largest video game publisher, the second largest record company, as well as one of the most comprehensive media companies. Sony Corporation’s net worth is estimated at up to $45 billion while its sales are worth about $70 billion. (Source :https://revenuesandprofits.com/sony-net-worth-2019/)
OBJECTIVES OF Sony Corporation
Economic objectives:
Sony performs various economic activities in order to full fill its economic objectives . Revenue generated from Sony’s game and network services amounted to 20.84 billion U.S. dollars in the company’s 2019 fiscal year, making it Sony’s largest business segment. Other major business segments include Music and Pictures services, which brought in 7.82 and 9.31 billion U.S. dollars respectively in the same fiscal year. Overall, Sony’s revenue reached around 76 billion U.S. dollars in 2019, making it one of the 100 largest companies worldwide. Sony's new product PlayStation 5 launched this year could be the major factor of Sony's economic growth .
Social objectives :
Sony is a company which makes sure that their products are made considering the top standards of social responsibility . In recognition of its leading ethics and corporate social responsibility activities, Sony Corporation was honored by the Ethisphere Institute as one of the “2019 World’s Most Ethical Companies” for achieving outstanding results in the areas of ethical culture, corporate citizenship and responsibility, governance and reputation. Sony's commitment extends to helping local communities, investing in the education of children, supporting the arts and culture, helping disadvantaged youth, protecting and improving the environment, and providing necessary support when large-scale disasters strike. In this way Sony completes its social objectives .
Human objectives :
As of the company’s 2019 fiscal year, the Sony Group employed over 114 thousand people around the world from different backgrounds .Sony’s employment numbers pale in comparison to many of the world’s largest employers . According to a famous employer rating website Glassdoor Sony has recieved a rating of 4.1 from its present and ex employees which states that sony is completing its human objectives properly.
Now moving forward to environmental factor of business , the business environment can be classified to two factors . They are external and internal factors . Internal factors of the business includes organizational goals of the business such as cultures ,resources , structure and owner where as the external factors of business includes political, Economic and Socio-cultural and technological factor in shorter form (PEST).Among the external factors in my perspective technological factor of Sony is very challenging than other factors. Being one of the leading company in technologies particularly being the the largest video game console company, the second largest video game publisher, the second largest record company Sony constantly needs to innovate and bring new technologies to the market in order to sustain its existence in the market . The Best example why Sony's major challenge is technology is the Vaio laptop series. Few years before Sony's Vaio was considered as one of the most demanding laptops but now it is barely seen on the laptop market it is because Sony couldn't compete with other brands more technologically advanced laptops.
